The Lebanese Broadcasting Corporation International (LBCI), led by its Chairman
& CEO Pierre El Daher, has been an opinion leader and trendsetter ever since its
inauguration.
As a continuous responsibility towards the Lebanese citizens, a civic reform campaign
“Cheyef 7alak” was launched to lead by example and achieve reform within the various
communities.
LBCI’s “Cheyef 7alak”, led by Pierre El Daher, is a civic movement
based on citizen journalism that gives every Lebanese citizen the power to report
irresponsible and dangerous behaviors, for a better Lebanon.
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Amongst the different aims of the campaign, we list:
- Creating awareness
- Ensuring positive change in the civil duties through the comic and sarcastic tools
implemented
- Reaching out to the average citizen and creating awareness on the civic gaps in society
- Ensuring positive and extensive change within Lebanese individuals and communities
- Reaching out and lobbying several communities, universities, scouts and nonprofit
organizations to endorse and support the campaign
- Achieving the goal of a secular civic republic
Several topics have been tackled till now, including traffic, corruption,
discrimination and education.
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