Pierre El Daher

The Lebanese Broadcasting Corporation International (LBCI), led by its Chairman & CEO Pierre El Daher, has been an opinion leader and trendsetter ever since its inauguration.

As a continuous responsibility towards the Lebanese citizens, a civic reform campaign “Cheyef 7alak” was launched to lead by example and achieve reform within the various communities.

LBCI’s “Cheyef 7alak”, led by Pierre El Daher, is a civic movement based on citizen journalism that gives every Lebanese citizen the power to report irresponsible and dangerous behaviors, for a better Lebanon.

Pierre El Daher Pierre lbci     
Amongst the different aims of the campaign, we list:
  • Creating awareness
  • Ensuring positive change in the civil duties through the comic and sarcastic tools implemented
  • Reaching out to the average citizen and creating awareness on the civic gaps in society
  • Ensuring positive and extensive change within Lebanese individuals and communities
  • Reaching out and lobbying several communities, universities, scouts and nonprofit organizations to endorse and support the campaign
  • Achieving the goal of a secular civic republic
Several topics have been tackled till now, including traffic, corruption, discrimination and education.
Pierre El Daher Biography Cheyef 7alak Awards Cheyef 7alak Achievements

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